A Story Worth Telling
“Science may never come up with a better office communication system than the coffee break.”
—Earl Wilson, American journalist, and author, perhaps best known for his syndicated newspaper column, “It Happened Last Night.” ----- Things change.
Like it or not, the only constant in life is change. Except for one thing. Make a note of this; it will be on the final exam. Coffee is essential to communication in general. Newspaper offices in particular.
Very little escapes change. Even the connotation of the word newspaper itself isn’t what it was a few years ago. Time was when newspapers were limited to ink and paper for distribution. Today, your local hometown newspaper is delivered by mouse and megabytes as well as hot off the printing press. In either form, we still call it “the newspaper.”
Yet, while the local newspaper remains just as much a staple as coffee, both have endured change.
Just last week, we were ready to launch the newest step in the string of digital newspaper initiatives. Advertisers were scheduled to come in for a sneak preview. Snacks were plentiful. The coffee maker was ready for action. Then, scarcely five minutes before time to start, someone whispered, “We’re almost out of coffee.”
Well, stop the cyberspace and printing presses. Put everything on hold. Someone hot foot it to the nearest grocery store coffee aisle. Stat!
Delving deeper into this sense of urgency for coffee, it hasn’t been that long ago that an office brewing machine with a coffee-stained glass pot stood ready to provide strong and steaming black java. Proportionally, the strength of that next cup depended on how long the pot cooked on the warming plate. Thankfully, packets of real and fake sugar plus powdered creamer stood ready within arm’s reach to offset the strength to one’s desired level of tolerance.
By contrast, today’s newspaper breakrooms have literal “coffee bars.” Computerized coffee makers utilizing pods to brew always fresh individual cups in various flavors and strengths. Sugar and creamer now share space with a variety of refrigerated creamers, regular and low-fat, and bottles of flavored syrups to transform quick shots of caffeine-charged fuel for getting the next digital edition done.
Pick-me-up fuel was on Managing Editor Bobby Pinkston’s mind at The Light and Champion office back in the day of coffee that got stronger by the hour when he stuck his head in my door one morning and said, “I’ve solved the problem.”
“Which one,” was my natural response. Bobby’s reference was to a rather intriguing issue. A higher- than-average number of “mid-morning dropouts.” Staff members going about morning duties with glazed stares as if hanging on merely by looking back at the weekend and ahead to Friday. Able to work only because they had a cup of coffee and a dream of five o’clock.
Those who usually made it to work at 8:00 were sliding in closer to 9:00. The already habitually late arrivals were clocking in just in time to break for lunch.
“What’s he doing,” I asked Bobby, nodding toward the sports reporter who had not moved in an hour. “I don’t know,” he said. “I told him to get me that story on last night’s game first thing this morning.”
“Has he done it,” I asked? “Don’t know that either,” said Bobby. “I hate to wake him up to ask.
“You been makin’ the first pot of coffee every mornin’ haven’t you,” he asked, continuing down the path of his revelation.
“That usually comes with being the first one in the office,” I laughed.
“Well, it’s that stuff you been using,” he said. “That stuff called coffee,” I countered? “That’s the problem, it’s not coffee. I saw that green package. It’s unleaded coffee.”
“Oh, you mean decaffeinated.” “I mean it ain’t real coffee, and we can’t get anybody jump started around here in the mornings as long you keep using it,” he said.
“But it’s supposed to be healthy.” “OK, then you finish that sports story I need,” Bobby grinned.
So, with the next pot, we switched back to the red bags, the “leaded” stuff, and watched the resurrection unfold before our eyes.
Change has transformed newspapers, coffee, and more since I entered the business decades ago. But luckily, there were a couple of things I learned early in the game.
One, there really is no better office communication system than coffee—real coffee.
And some forms of change are best not tampered with. ------ —Contact Leon Aldridge at leonaldridge@gmail.com. Other Aldridge columns are archived at leonaldridge.com