East Texas Poultry Festival Doo Dah Parade Chairman, Marco Pallero, announces Center Tire Company as the 2017 Platinum Parade Sponsor. The parade will circle the Historic Downtown Center Square, led by the Shelby County Junior Chamber of Commerce, at 4:30 p.m. on Wednesday, September 27. Pre-registration for this popular event is not required. Participants are to line up at the Farmers State Bank Drive-Thru at 4:00 p.m. Gold sponsors for the parade are Ihlo Sales and Imports and Professional Title Service.


To launch the action-packed day you are invited to enjoy the annual kick-off Chicken Fajita Luncheon sponsored by East Texas Poultry Supply. Orders are now being accepted. Forms are available on the Shelby County Chamber’s festival page at or by calling 598-3682 or emailing by Friday, September 22. The meal includes two fajitas, chips, salsa and a drink for $7 per plate and delivery is available for five or more advance orders.


The Chicken Cooking Contest, Sponsored by Tyson Foods, begins at 5:00 p.m. and is open for participation in three categories, Youth, High School and Adult (age 18 and above). Participants will be provided with approximately 36 inches of space in a covered presentation area to decorate. Participants are asked to prepare their recipe to create 25-30 sample size servings and bring serving utensils. Participants must be set up before the Doo Dah Parade in order to maintain the time schedule. All participants must have some type of cover for their dish.


Chicken Cooking Contest awards and trophies will be presented in each category with First Place $100, Second Place $50 and Third Place $25. The public is invited to attend. Free samples will be offered until they run out of food.


For questions, call Shelby County Chamber of Commerce 936-598-3682 or email