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 The Light and Champion is a weekly subscription-based newspaper serving Shelby County and surrounding areas.

The Merchandiser publishes every Tuesday, 52 weeks a year.

Mechanical: The Light and Champion and The Merchandiser are 6-column broadsheet newspapers. Ad sizes: 1 column equals 1.579 inches, 2 column equals 3.307 inches, 3 columns equals 5.036 inches, 4 columns equals 6.765 inches, 5 columns equals 8.493 inches and 6 columns equals 10.222 inches. Standard ad sizes are also available and are specified on the rate card.

Distribution: The Light and Champion is mailed to subscribers every Thursday. It is also available at multiple rack locations each Wednesday in Center, Joaquin, Shelbyville, Tenaha and Timpson. The Merchandiser is mailed on Tuesday to all Shelby County post office boxes and also available at multiple rack locations throughout the county and Logansport, LA.

Deadlines: Display advertising deadline for The Light and Champion is 10:00 a.m. two days prior to publication date. The Merchandiser deadline is the Thursday, 10 a.m. prior to the Tuesday publication.

Rates: All rates are net rates. Retail advertising rate $8.25 pci, repeat rate $5.00 pci. Classified display $8.25 pci, repeat rate $5.85 pci. Any display advertisement published in The Light and Champion has a pickup rate of $3.80 pci in The Merchandiser. Any classified display published in The Light and Champion has a pickup rate of $4.50 pci in The Merchandiser.

Insertions: Inserts are $83/CPM (Total Circulation) up to 18 pages; inserts of 22 pages and larger $90/CPM; $100/CPM (Zoned). Special size or weight inserts may require additional charges.

Contact the Advertising Sales Department for all special rate information.

Phone: 936-598-3377 Fax: 936-598-6394

The Light and Champion

137 San Augustine St.
Center TX 75935